Email Marketing: Do You Want To Triple Your Return On Investment?

Introduction:

One of the biggest mistakes most marketers do nowadays, is think email marketing is dead. Many marketers today drop the email marketing scheme to go with social media. Come to think of it, social media look much more sexy than email. But, is a social media post really as effective as an email? Before we answer that question, lets state a well known fact. It is easier to send a friend request on Facebook than to collect an email online. But believe me, email marketing is thrice as worth it as social media marketing. So, what is email marketing?

Email marketing is the targeting of customers through emails. Every emails sent to a potential customers can be considered as email marketing. Email marketing involves sending a promotional email or an ad to a subscriber. Via his email address. A great deal of organisations today use email marketing. Even more bloggers do use email marketing today than ever before. For example, have you ever been browsing on a website, and you see some field where you are asked to submit your name and email to get a free eBook or update? That is the front part of email marketing.

Most bloggers use email marketing because it enhances the customer experience. With a well targeted email list, you can reach established customers and prospective ones too. Any given subscriber will be informed better and more easily via email. The email will have a greater visibility than a Facebook post. The Facebook post will be drowned in a stream of content in the minutes following its posting.

Do You Really Need Email Marketing?

If you want to improve your customers’ or readers’ experience, then you need email marketing. Forget about the glamour and the flashy of social media marketing. We are talking efficiency here. We are talking greater engagement. Greater reach. Greater click through rate and more. As many experienced marketers say, ” the money is in the list”. Some even say “your net worth depends on your network”. In the following lines, I will explain the advantages of email marketing. In these explanations, I will use statistics. The sites which produced those stats will be mentioned at the end of this article. So, let’s get into the advantages of using email marketing.:

Potential Reach:

Did you know that in 2013, there were about 3.2 billion email accounts created in the world? 95% of online consumers use an email address. The most interesting fact is; 91% of those consumers check their email accounts at least once a day. Today, we browse more with our phones than our computers. As a result, we are more easily notified when we receive emails. Our phones place the notifications right in front of our eyes.

Today, it is easier to check to an email than a Facebook or Twitter post. This is because when we post content, so does a million other people. As a result, finding one particular post you liked 3 weeks ago can be the most daunting task.

Actual Reach:

Before I explain this part in more detail, let’s get some interesting numbers. In the first half of 2013, a research conducted using emails as a marketing channel revealed some staggering facts. The one that stands out the most is this; 18% of the emails sent during a campaign never reach their destinations. 4% of the sent emails are sent into the spam folder. That makes 22% of the sent emails that do not actually reach the intended receiver.

On the other hand, 78% of the emails sent during an email campaign actually reach their destination. Think of it this way, If you send 1000 emails, 780 emails will reach their destination. In addition to that, 91% of the receivers check their emails daily. This means, about 709 receivers will actually see your email. This is great efficiency, as less than 30% of the emails sent are lost.

Now, let’s compare these numbers with those of a Facebook campaign carried out in the same way. This revealed that 74% of the Facebook posts are actually lost within the big stream of content. That is a problem. That means, per thousand Facebook posts, 740 are lost in the stream of content. That leaves us with 260 posts seen by our target readers. Another bad thing is, everyone who sees your content will not actually click through. Less than half will actually do. That leaves us with less than 130 people who are actually interested in our offers.

Click Through Rates:

In the previous point, we talked about what percentage of people who see and may like your posts and mails. Now let’s talk about people who actually complete the actions and do what you want them to do. Let’s say clicking on a link. This link may take them to a landing page or a website.

Click through rate is the percentage of people that receive your message and actually click on it. The click through rate of a tweet is 0.5 percent as opposed to 3% for an email. These numbers look small at first. But, this means that people click 6 times more on an email link than on a tweeted link.

Let’s keep on using our example of 1000 emails and 1000 social media posts. A 0.5% click through rate means per thousand, 5 people will actually click on your link. This is for social media. Sometimes the click through rates are higher, but those are particular cases. The numbers we use here are average ones.

A 3% click through rate with emails means 30 clicks per thousand. That is the best click through rate you will obtain on average. The numbers are not astounding, but efficient numbers are not always astounding. The difference is such because, when people give you their email addresses they actually want to hear more form you.

Your Readers Want It This Way:

Most people use social media to communicate with friends first. Seldom are they used to receive business news and reviews. There are specialized websites for that. 77% of the users during a survey online said they prefer to receive promotional messages in their emails. 4% said they prefer these messages on social media. This speaks to the fact that by submitting an email, people are literally giving you a business meeting location.

Emails Are Private:

It is easier for a reader to express his problems in private than in the open. Everybody is not comfortable when it comes to expressing their shortcomings in the open. When a user wishes to express his struggles and he can’t meet with you, what does he do? He writes you an email. This way, he can tell you everything. You can answer specifically to him.

I will soon create a page where I post user requested content. Every weekend.

Email Marketing and newsletters

Conclusion:

You want to use emails if you want to boast your online presence. Also, this is for you if you want to enhance reader experience. Setting up an email marketing campaign is not really expensive. We are talking about 6$ to 20$. Per month. Some services like MailChimp even offer free services for your first 2000 subscribers.

Email marketing is not dead. If anything, it kills that silence between your subscribers and you. In an upcoming post, I will talk about building an email list. Thanks for reading. Talk to you guys soon.

Taking A Look At ROI In Digital Marketing Compared To Traditional Forms Of Marketing

To any businessperson, the return on investment (ROI) is of great importance. We can define ROI as the profit you get after making an investment. You can also call it the cost that you save because of making an investment.

Digital marketing

Digital marketing is made up of different areas: email marketing, SEO, social media marketing, content marketing, just to mention a few. Compared to the traditional way of marketing where you need to spend millions for you to reach your target market, digital marketing is highly cost effective. You can use it regardless of whether you are running a small one-person local business or a large corporation.

All you need to do is set up your campaign depending on your budget. The marketing strategy also gives you the benefit of running A/B split tests that help you settle on the most effective marketing strategy that saves you a lot of money.

It’s also easy to make adjustments in digital marketing. If you have noticed that a certain Ad isn’t doing as well as would like it to, you only need to make a few tweaks and you are good to go. It’s a completely different issue with traditional marketing. With the traditional form of marketing, the process is long, time-consuming, and often expensive. For example, if you have made a mistake in a magazine, you have to ask the editorial team to make another Ad. You also have to wait for another magazine publication to see the changes.

There are plenty of online tools you can use to measure your digital marketing success. For example, when you use paid online Ads, you can easily track the number of people that click on them. You can also tell those that buy your products. You can also track your traditional marketing technique but it’s going to take time and is often inaccurate. For example, how can you accurately tell the exact number of people that watch your television Ad?

Finally, it’s easy to accurately target your audience with digital marketing. You can target your audience depending on the location, age, sex, and other parameters. This is something that is almost impossible with the traditional marketing techniques.

ROI on digital marketing vs. traditional marketing

Due to the ability to specifically target your ideal customers, digital marketing gives you a better ROI. This is because you spend an amount that is enough to reach the people you are interested in. While this is the case, you should note that the ROI increases as you increase and master your connections.

Verdict

While digital marketing has a high ROI than the traditional method of marketing, you have no reason to ditch the traditional marketing techniques as they have been proven to be highly effective in certain industries. All you need to do find the right channel that reaches out to as many of your target market as possible. You should remember that the future of marketing is digital; therefore, you should invest heavily in it.

How To Create an Email Marketing Campaign

Your First Email Marketing Campaign

Congratulations! So you’ve started your business and now you are thinking of landing your first contact. You heard money is in the list and you are now thinking of creating a list of prospective clients for future marketing purposes. Or perhaps you haven’t created your first contact but you intend to start a list.

The thought sounds exciting and adventurous until you discover that you can lose those hard earned contacts and worse, you could be criminally charged for spamming or sending unsolicited emails on the internet. Most of us are unaware that there are laws that prohibit businesses sending unsolicited emails on the internet and we become liable when we do the wrong thing.

In this article, I will show you how to create an email campaign without putting you or your business at risk. You will develop what is called a “whitelist” which means a list of authorized contacts while maximizing your earning potential through lead generation. You will also learn what is email marketing, how to build your first authorized email list, how to create autoresponders, and how to use email marketing as the premier tool for success in your business. Let’s start with sending a clear message…

Sending Loud and Clear

Let us say that you have never sent an email before and you are thinking of introducing your products and services to potential buyers. The first impression is always the best foot inside the door of any business. Therefore you want to ensure that an introductory letter is prepared. This should be brief and highlight the features and benefits of your business to the prospect.

Once your letter is prepared, make sure it is edited properly before sending it to your contacts. Depending on the nature of your business, you should target people who would be interested in your offer. In order to determine this, you could look at the yellow pages within your neighborhood or community,

After you have identified your market you are now ready to make your first communication with them. This communication is referred to as an email marketing campaign, but first, we need to seek permission from these contacts. Many would ask the question: “what is email marketing”? We will now look at how an Email Marketing Campaign aids in this communication…

Email Marketing Campaign

This form of communication is one of the best ways to communicate effectively with your contacts. It is a planned and organized way of sending emails, newsletters, updates or marketing information to your customers and prospects in a timely manner.

Time-based emails are normally automated and sensitive. Sending an email at the wrong time could negatively impact the desired response. On the other hand, sending emails regularly and on a timely basis could improve the possibility of future business between parties.

With that being said, there are 4 important things to look for in an effective email marketing campaign.

  1. Who is sending the email– It is legally mandated that contact information is affixed to your email campaign. This adds credibility to your message and creates trust about your business.
  2. Content– This form of communication is different from ordinary emails because it is specific to your business. Whether you are sending a newsletter, or you are informing your contacts about an offer or promotion, it must be clear in your mail.
  3. Action– Your email must have an action at the end for it to be effective. These actions are normally linked to a sales page, an offer or a giveaway. If one is sending a newsletter, it must be very informative and entertaining. It should highlight community happenings, events or notices.
  4. Opt In Features– Unfortunately, there could be a time when your contact is no longer interested in your offers or business. He or she should have an option to exit your program. It is mandated by law to have your unsubscribe button at the end of your email marketing campaigns.

Authorized Recipients

Now that you have ascertained who to send these emails to, you are ready to dispatch them. Your list should have contact persons who agreed to receive your first emails. Once the client agrees, you should create a template email that indicates you recently received permission to send emails. After the prospective customer receives and clicks the “subscribe” link in the email, they are automatically added to your list.

You can build various lists within your email marketing account. This enables you to send relevant offers and information to each list, for example, “work from home list” “employed list” “students list” “Customers list” “Prospect list” and so on.

If you did not get permission, in the beginning, you should not send an email marketing campaign until you at least first communicate with your prospective contact.

The purpose of this preliminary exercise is to reduce the likelihood of unsubscribed contacts on your list. Although you cannot control when someone decides to unsubscribe from your program, there is an accepted ratio that will not send a red flag to your email marketing providers.

If there are too many unsubscribes and spam report, your account could be terminated or BLOCKED. Therefore, it is reiterated and advisable that you get permission prior to sending your first email marketing campaign.

When you have satisfied the above requirement and are ready to send your emails, you will be asked some questions by the provider. This is a further attempt to advise you of the laws of email marketing and also to ensure policies are adhered to with respect to a method you used in garnering your first contact list. In addition, it is an opportunity to welcome you to the email marketing program.

Now that you have satisfied the above criteria, you are ready to send your first email marketing campaign. However, after sending your first campaign, there is no need to manually time and follow through. Setting up an email marketing campaign allows you to set the time and frequency of trigger emails. These trigger mails are called autoresponders.

Autoresponders

Autoresponders are time-sensitive emails that are sent out automatically to your contact list. The purpose of this smart way of communicating is to keep your list updated and fresh. It also provides life to your business as it triggers a follow up once someone receives, opens or reads your emails. You can always change how you want your autoresponders to be sent.

Your email marketing plan should allow you to create signup forms which could be embedded on your website. The smart way to build contacts is to affix your email marketing link in your personal email. Please be reminded that it MUST have an opt-in link to allow the subscriber to enter or leave your program at any time. THIS IS MANDATORY.

The key to a successful email campaign is to keep your emails unique, short and very informative. Always remember to communicate your intentions with a link to solicit further actions. Once you set a time for the email to be sent, you will be able to get feedback. Let’s use similar initiative to review the entire purpose of email marketing.

Feedback

We have looked at how to create an email marketing campaign by preparing for the first authorized recipients of the campaign. We further looked at creating an effective autoresponder and now we will need a feedback from our program to tweak our marketing efforts.

Fortunately, most email marketing software have tracking capabilities similar to Google analytics. This tells you the demography, affinity, and habits of your target markets. The software also indicates who opens your email, unsubscribe or take action by clicking on a link and so on. Having reviewed all the relevant details of the work that you put into your email marketing campaign, you will be able to change your timing, improve your product information, or increase your list to improve your chances of conversion in the future.

Your company’s Email Marketing campaign should set the pace for your business expansion while you concentrate on another aspect of your business. The good thing about email marketing is that when the entity is not open for business, email marketing is still open 24/7. That is the beauty about online marketing and technology.

Jon Oringer once quoted: “The best ways of marketing were email and banner advertising, but I needed images… and they were very expensive.”

Today most of our email marketing plans are equip with free images and templates. Combine all in your email marketing platform and create magic!