5 Immersive B2B Marketing Trends for 2017

It is no surprise that digital marketing is a moving target. With the launch of new algorithms that undergo changes from time to time, some features are discontinued while new ones take root. Reviewing the marketing trends enable the marketers to stay ahead of the competition. A rule of thumb to review the trends for all the marketers in B2B sector is to think through innovation across all the leading digital marketing channels. Addressing all these concerns, here are five key digital marketing trends that can uplift your business:

1) Marketing Automation

Marketing automation is overrated as it is one of the best technologies for B2B marketing. Owing to current need in digital marketing, marketers need to automate tasks, such as emails, social media and several other website actions. The marketing automation software simplifies these tasks by connecting the companies with their target audience. As a marketing team is needed to be in constant touch with their potential customers, marketing automation software has become the jewel in the crown of a marketing team.

2) Interactive Content

Interactive digital content has become a staple in B2B marketing. In the current digital landscape, engagement is lifeblood, and the efforts of marketers are paid off when their audience not only go through the content, but also acts upon it. This signifies the importance of interactive content as it helps in generating conversions. Customers do research and compare various service providers before purchasing anything. Here, interactive content works as a competitor differentiation and educate the buyers, thus help them in making their choices.

3) Social Media

According to research, social media platforms such as LinkedIn and Twitter cater the best results to B2B businesses. YouTube and Slideshare prove to be more effective than Google+. The reasons being, an increasing number of B2B businesses use Google+. With so many social media platforms, it is important to prioritize and opting for the most effective network is the best idea.

4) Live Video Streaming

According to report, it has been estimated that video will be responsible for up to 82 percent of traffic by the year 2020. Over the last few months, live digital marketing campaigns were executed on social media networks, including Facebook, Snapchat and Instagram. The response was remarkable as they gathered more attention from the target audience. Live video engages the audience in an effective way as people find it authentic.

5) Mobile Marketing

Nowadays, 80% people use mobile for using the Internet. Mobile being used rampantly by users to access the Internet, digital marketers can maximize their brand’s value by employing mobile payment methods, mobile search and mobile apps. In addition, digital marketing agencies targeting Ads on mobile specific applications help them in enhancing their brand awareness. Mobile marketing when combined with social media marketing brings desirable result in digital marketing.

5 Incredible Digital Marketing Tactics for Online Startups

Here are some of the factors that you should consider when setting up the marketing strategy:

Target audience;
Social integration;
Online environment;
Maintenance;
Follow-up marketing;
Content offerings;
Conversion and CTAs;
Differentiators; and
Industry

Setting an effective digital marketing strategy is essential before you even think about the money that you should spend.

Benefits of crafting an effective digital marketing strategy
Today, digital growth demands for multiple-channel marketing campaigns. Having a clear marketing strategy helps you get an idea of how your multiple marketing channels relate with each other. Using the right strategy will ensure that everything is running smoothly whether it’s paid digital ads or content marketing.

A good marketing strategy is crucial when it comes to determining the amount that you should spend for your marketing campaigns. It allows you to determine how to allocate budgets and milestone costs.

An effective digital marketing strategy will help you identify where your prospective customers are located and how you can reach them. Different audiences require a certain strategy to engage them. For example, you may consider using social media campaign for a certain audience, while others might be more likely to engage with compelling PPC campaign.

I understand that different digital marketing strategists and agencies use their own proven marketing strategy. Below I have outlined the 5 tactics that will help you craft an outstanding marketing strategy process.

I have used these tactics to understand my customer needs and identify effective tactics that I often use to create successful marketing campaigns for their businesses.

1. Project Kick Off
As a professional digital marketer, I understand that identifying objectives and goals is the first step to a successful marketing campaign. Learning about a few facts regarding my clients helps me create a cohesive project timeline, as well as project brief.

The initial phase is critical whether you’re dealing with a new brand that is looking for the best place to start or an existing company that is looking for effective ways to maintain and improve their client base.

Please note that your kick off will help you have a clear understanding of the overall project.

2. Market Research & Analysis
Carrying out research and analysis is essential in order to determine the cultural and market trends that are linked to the brand and the customers. At this stage, you should typically audit the industry and evaluate its characteristics and landscape.

By doing this, you will easily determine your target audience and have a clear understanding of what they want. In addition, it helps you come up with a strategic process that reveals what your clients actually need from your company or brand.

3. Engagement phase
The third stage is the engagement process. At this period, you should determine how you can best interact, engage, connect, and communicate with the right audience at the right time, using the best tactics.

I often take advantage of key performance indicators which show me whether the company will get more customers when I implement certain tactics. Yes, I can easily do this because, at this point, I have gained a thorough understanding of the industry and objectives.

I write compelling content that is dedicated and tailored to address specific audience needs during the engagement phase.

4. Effective Concept Development
Now, we proceed to the effective concept development stage, after laying a proper foundation in the initial stages. Go ahead and develop campaign creatives for your digital marketing project.

Individual needs of your clients, the ultimate goals of your brand, as well as each and every piece of creative, come first. This way, you can easily execute effective tactics that serve your customers’ purpose and needs.

5. Execution Plan
It is advisable that you create an effective action plan for executing your ideas during this stage. Refresh an effective strategy when dealing with both new and existing brands.

You should present a timeline for the execution of all initiatives, develop effective media plans and make recommendations for budget allocation.

Implementing effective marketing tactics for your business
Your business needs an effective marketing strategy in order to thrive online. Failure to that, you will face rampant competition from your competitors. There is a good chance that your business will succeed and dominate your industry online if you have put in place a well-thought-out marketing strategy to meet your company’s objectives and goals.

There is an excessive amount of traffic coming from your Region.